Pakistan participates in Fruit Logistica 2014 Trade Fair in Berlin
KARACHI: As many as 13 Pakistani companies participated in the world’s leading international fresh produce trade fair Fruit Logistica 2014 in Berlin that ended on Saturday.
Pakistani exhibitors were optimistic of substantial increase in export of fresh produce from Pakistan as they made good contacts with the international buyers of fruit and vegetable products Buyers from Russia showed keen interest in Pakistani potatoes where as Pakistani mangoes have also made inroads into EU market with increase in shelf life through better processing technology and other corrective measures.
Earlier Pakistan Ambassador to Germany Abdul Basit visited Pakistan Pavilion along with Commercial Counselor Dr Erfa Iqbal and met with Pakistani exhibitors.
He also held a meeting with the delegation of mango growers and exporters of Pakistan who put up their stalls under the umbrella of UNIDO and the USAID.
Both the organizations are running projects of increasing income through improvement of quality and better yield and generating additional employments in the major mango growing areas of South Punjab and Northern Sind.
The Ambassador said that the world s leading trade fair provides great opportunity for promotion development and marketing of fresh fruit and vegetable products.
